Established in 2008 as a wholly-owned subsidiary of Proseal uk, Proseal Australia has enjoyed year-on-year growth – most recently of 40% between 2016 and 2017 – in the supply of tray sealing machinery, tooling, spares, and servicing to the Australian market. Now anticipating further double-digit growth on last year’s figures, the company recently celebrated the sale of its 250th tray sealer.
One of the major factors in Proseal Australia’s continuing success has been its reliable and responsive service, which ensures that customers receive their equipment on time, and benefit from first-class after-sales support.
“From the very start we were wholly focused on providing the best possible service,” confirms Scott Templeton, General Manager at Proseal Australia. “In this way we have built a loyal network of customers over the last ten years and been able to firmly establish ourselves in the Australian market. We now have a dedicated Proseal service presence in Melbourne and Sydney and have established a network of contracted service technicians in all other major centres.”
The wide range of tray sealing machinery offered by Proseal Australia allows the company to cater to businesses of every size – from fledgling start-ups to multi-national corporations. As Scott explains, “Our knowledge of the food industry and the technical and service support we offer help form long-lasting partnerships with all our customers.”
Equally important has been the decision of Proseal to take the direct route to market rather than through distributors. This ensures that all staff at Proseal Australia are completely focused and knowledgeable about Proseal machinery. As a result, there is no need to wait for OEM suppliers to respond to issues, or for staff to understand different suppliers’ machines. It also means that the company is able to provide a fast-response service in line with customer requirements.
“A crucial part of our success is our ability to make decisions locally,” explains Scott. “For example, we recently supplied a brand-new tool assembly for a ready meal manufacturer over a weekend, as they needed a solution to meet their customers’ needs. We retain all parts in stock and this highlights the way in which our autonomy allows us to go the extra mile for our customers.”
Proseal Australia’s 10-year milestone comes as Proseal uk celebrates 20 years of business. The company has grown to become a world leader in tray sealing technology, offering an extensive range of manual, semi-automatic and fully-automatic tray sealing machines together with ancillary equipment, to meet the needs of a wide variety of customers and applications. Proseal’s continuing global growth resulted in 52% of sales in export markets in 2017 and the company now has a presence on every continent except Antarctica.
Such an outstanding performance was recently recognised with the Queen’s Award for International Trade 2018 – an honour in which the growth of Proseal Australia clearly played an important role.
Steve Malone, Director of Proseal uk, who co-founded the business with Robbie Hargreaves in 1998, comments: “The talent and dedication of the Proseal Australia team has been a huge factor in our international growth. The Queen’s Award honour was the perfect birthday present – and fires us up to keep innovating and meeting the needs of the Australian market.”