Attractively packed lettuce – sealed by Proseal America’s industry leading tray sealing machines– play an important part in retailer and consumer competitions organized by top producer Whole Leaf and sponsored by Proseal to promote healthy eating this summer.
Whole Leaf launched a Summer of Salads $1000 consumer contest for its Inspired Greens and Inspired Leaves brands promoted through on pack stickers. To encourage maximum awareness of the contest in-store, the company will also run a retailer merchandising competition to reward the most enticing and effective displays.
“As Whole Leaf’s tray sealer supplier of choice since 2014, Proseal was proud to sponsor the competitions,” commented Gari Wyatt of Proseal America. “Encouraging healthy eating is an important message and ensuring products are well presented on-shelf and fresh and tasty when consumed are therefore vital. This is what our tray sealers are able to deliver.”
Whole Leaf currently operates 3 Proseal tray sealers at its processing facility in Calgary, AB. The GT2, GT2s, GT2e machines are sealing 142g and 284g RTE lettuce packs. They incorporate gas flushing to further extend the shelf-life of the product and fully integrated online printers to create eye-catching branding and deliver essential product and use-by information in a single process.
Seal strength and quality are assured through Proseal’s Eseal® high-force electric heat seal system. This provides an increased seal force of 200% to deliver a consistently reliable seal that meets stringent retailer standards, while at the same time significantly reducing air consumption by up to 92% compared to a similar machine fitted with an equivalent standard pneumatic cylinder.
In addition, specially developed Proseal technologies - Promotion™, which regulates the feeding of trays into the machine, and its ProPosition™ tray positioning system - help to maximize sealing speeds.
“Whole Leaf has enjoyed a successful working partnership with Proseal America,” commented Rindi Bristol, Senior Director of Whole Leaf. “The tray sealers help to ensure we deliver high-quality products to our customers and provide the speed and reliability to enable us to optimize throughput. Proseal is great partner which enables us to provide retailers and end users with the best overall product experience and
we are grateful to the company for their valuable support of this successful promotion. Looking forward to continuing driving the CEA Leafy Greens category forward with Proseal machines.”
Proseal is part of the JBT Corporation family, a leading global technology solutions provider to high-value segments of the food processing industry, committed to providing a service that surpasses customer expectations.